Dubbed by Vogue as an “ambassador to the buzzing South Korean fashion scene” and Women’s Wear Daily as fashion’s “It Girl,” IRENE KIM is a respected ambassador for the luxury fashion sector and an innovative creative director whose impact can be felt throughout the marketplaces of East Asia and beyond. Fluent in both English and Korean, Irene began as a student at New York’s Fashion Institute of Technology before exploring opportunities in modeling, styling, and digital content creation, all of which helped elevate her notoriety as Asia’s next Fashion Icon. For the past few years, she has captivated both brands and consumers alike with her unique personal style and effervescent personality. Today, Irene also commands a social media following that is both global and dynamic, enabling her to convey messages efficiently and effectively to her ever-increasing audience.